Louisiana seafood’s chance to shine in retail

Published on
June 8, 2015

After the Louisiana Seafood Promotion and Marketing Board (LSPMB) received USD 10 million (EUR 88.7 million) for seafood marketing from the BP/Deepwater Horizon oil spill around a year ago, the board decided to spread the dollars out over five years. Executives with the board, operated by the Louisiana Department of Culture, Recreation & Tourism, also wanted to benefit as many different sectors of the seafood industry as possible.

To that end, LSPMB is testing a co-marketing program for Lou…

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