After the Louisiana Seafood Promotion and Marketing Board (LSPMB) received USD 10 million (EUR 88.7 million) for seafood marketing from the BP/Deepwater Horizon oil spill around a year ago, the board decided to spread the dollars out over five years. Executives with the board, operated by the Louisiana Department of Culture, Recreation & Tourism, also wanted to benefit as many different sectors of the seafood industry as possible.
To that end, LSPMB is testing a co-marketing program for Lou…
