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As social media continues to evolve, seafood marketing needs to evolve along with it to target younger audiences. Nearly half of TikTok’s 1 billion users are between 20 and 40 years old, which also happens to be the fastest growing demographic of seafood consumers.
Today, millennials and Gen Z have the largest buying power in the market, and this younger demographic is environmentally conscious, tech savvy, and convenience minded. They
… Read MoreFrom #LazyCooking to a rise in conscious consumption, the food world is constantly evolving – thanks in no small part to shifts in consumer interests and product innovations. Join trend and industry experts for “Leveraging the Growing Demand for Seafood: Trends in Food Culture, Consumer Preferences and Product Innovations in Maine” – a webinar where we’ll get a taste of the latest trends, explore what makes the
… Read MoreThe Food and Drug Administration’s new traceability regulations become official in November. To comply, seafood processors must track and report on all species of finfish, crustaceans, and bi-valve mollusks. No one should risk damage to their reputation by inadvertently selling product that is not sustainably harvested or whose species or origin is mislabeled.
Even if regulations take time to be enacted, government-validated data regarding
… Read MoreThe need for cold chain improvements, trade protection, and price cuts are ever-present realities in the seafood value-chains. By utilizing active packaging technology, supply chains can be simplified. Additionally, the need to juggle consumer transparency and sustainability adds yet another layer to the complex world of seafood trade and exacerbates the need and desire for a simplified solution. This webinar explores how active packaging
… Read MoreIFFO, The Marine Ingredients Organization, represents companies around the world involved in the global trade of fishmeal and fish oil. IFFO’s members reside in more than 50 countries, account for over 55 percent of world production and 75 percent of the fishmeal and fish oil traded worldwide. IFFO is an accredited Observer to the U.N. Food and Agriculture Organization (FAO) and the International Maritime Organization (IMO). Join IFFO
… Read MoreFishSource is the world’s best source of timely and actionable information on fisheries. As the result of a new collaboration, the UN Food and Agriculture Organization (FAO) is adopting the standards used in FishSource to establish unique, standardized IDs for all of the world’s major fisheries. This will ensure discussion is about the same fisheries and stocks, strengthen transparency in sourcing, improve government data collection,
… Read MoreConsumers are demanding healthier and more nutritious foods. At the same time, they are also requesting quick and easy to prepare meals. In fact, according to GNPD, 18% of new product launches in Europe include claims related to convenience and ease of use.
Fish burgers combine the healthy and nutritious benefits of seafood with an easy to prepare and easy to cook at home format. They are perfect for today’s effortlessly food consumption
… Read MoreHow are the most influential companies in the seafood industry contributing to a sustainable and responsible future? The Seafood Stewardship Index benchmarks the 30 most influential companies in the seafood industry against a set of governance, environmental and social criteria. These criteria are based on the United Nation Sustainable Development Goals (UN SDGs) and relevant global seafood standards and guidelines. In this webinar, Helen
… Read MoreWhat will it take to get Americans to eat a lot more seafood? New research from market consultancy Changing Tastes, which has been investigating American’s protein choices for over a decade, seeks answers to that question. In this webinar, Changing Tastes Founder and Managing Director Arlin Wasserman will review consumer and purchasing manager opinions about fish and seafood and how they fit into the web of American food choices, and
… Read MoreFed by Blue, an international campaign to promote responsibly produced blue foods launched in March 2022 at SXSW. The vision of Fed by Blue is to increase transparency and access to responsibly produced blue food while educating people as to their nutritional, economical, and environmental benefits. Fed by Blue is working to support restorative paths forward through policies that prioritize ocean conservation and responsible harvesting and/or
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