Boston Seafood Show day one

By

Mary Smith

Published on
March 20, 2011

Naked, guitar-toting cowboys, ping pong tournaments, giant plushy catfish, the NCAA on television, men in kilts - the floor of this year’s show has something for everyone! Plenty of fresh marketing ideas out there; take your pick of innovative ways to bring potential customers into your booth.

Interaction is a sure bet. Several booths are using iPads to give show-goers a fun, hands on way to learn.  The Prince William Sound/Copper River Marketing board (booth 713) has a couple out in their booth, a modern twist on reprints of magazine articles or brochures. Over at the Fish Choice booth (176), iPads are being used to make survey taking that much easier - instead of trying to get people to come over to a lap top or flat screen, bring the screen over to the customer! 

Australis (booth 1953) is showing off a new marketing tool in their booth: a free, on-line training tool designed to help customers boost sales by anticipating questions about sustainability in general, as well as about their product. “Understanding Sustainable Seafood” is designed to educated restaurant and retail counter staff on seafood sustainability issues quickly and efficiently. 

iPura (booth 2365) wins the award for social media focused marketing at the show - their innovative “Tweet and Blog Fest” offered local Boston bloggers free show passes to blog about the event, and the chance to win a $1000 prize (does this blog post count?!) Jason Simas, communcations director for iPura, wanted to recognize the important role that bloggers play in the modern marketing plan. The impact that bloggers can have on our industry is huge. It’s Simas’ hope that one local blogger will write about a company or product that catches their eye at the show and that mention just might catapult them into an actual paying gig. Could a blog mention bring your company or product international recognition? Keep your eye on iPura to find out!  

Oh yeah, if you want to see the naked cowboy, he’s in booth 2213!

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