Ned Daly is a sustainability strategist with Diversified Communications. He has worked on sustainable markets in a variety of resources for 25 years. Ned worked in seafood for the last decade with SeaWeb, Previously he was director of RugMark International (now GoodWeave), a certification program for child-labor-free rugs coming from Southeast Asia. He also served as chief operating officer for the Forest Stewardship Council in the United States, managing relationships with industry leaders and a diversity of key stakeholders including conservation nongovernment organizations, policymakers and industry trade associations. Ned has also worked on sustainable markets in the agricultural sector and the relationship between resource extraction and ecosystem health. He lives in Alfred, Maine.
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Nearly 2 million metric tons of wild fish are harvested from the ocean to feed Norwegian farmed salmon every year, according to a report from U.K.- and Netherlands-based environmental campaign group Feedback, as well as a coalition of West African and Norwegian organizations.
According to "Blue Empire: How the Norwegian salmon industry extracts nutrition and undermines livelihoods in West Africa," these wild fish are used to produce fish oil for
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