Most popular blogs of 2009
SeafoodSource kicked off 2009 with a Web site re-launch that included the addition of a blogs and discussions area to encourage feedback amongst the seafood community. SeafoodSource now hosts eight bloggers. If you’re interested in becoming a SeafoodSource blogger, e-mail us at [email protected].
Here’s a look back at the five most-read blog entries of 2009:
1) Mary Smith’s Seafood Marketing Insights blog entry in September featuring the eye-catching title “What do women want?” attracted the most views. Smith examined the importance of marketing to women, who represent 93 percent of all food purchases and lead 70 percent of all new businesses. Smith discussed ways to tap into this rapidly expanding market through product marketing, social media and communicating value.
2) Smith’s blog post titled “Lemons into lemonade” drew the second largest audience. In this entry, Smith looked at how one Chicago restaurant took an unfortunate event and turned it into a sales-generating guerilla marketing campaign.
3) Mark Powell’s “Greening the Oceans” blog, which debuted in July, placed third with his first post titled “Wal-Mart’s sustainability initiative.” Powell examined how big companies like Wal-Mart are paving the road with initiatives aimed at promoting seafood sustainability through product labels and standardization measures.
4) In his “Open Ocean Aquaculture” blog, Whit Richardson, a Maine journalist who received a fellowship to study offshore aquaculture in Panama and Mexico, generated the fourth-largest audience with his entry “Pesquera Delly.” Richardson met with Oscar Valdez, owner of Guyamas, Mexico-based fishing company Pesquera Delly, who is pioneering offshore shrimp farming in Mexico.
5) Coming in fifth was Whit Richardson’s post “Steve Page arrives in Guaymas,” examining the work of Page’s Searsmont, Maine-based aquaculture technology company, Ocean Farm Technologies. The entry details Page’s efforts to help Pesquera Delly deploy its first AquaPods and MicroPods to raise shrimp.