NAAC Launches Pro-Farmed Salmon Media Campaign
The North Atlantic Aquaculture Council (NAAC) reached out to the media last week with a PR campaign touting the health benefits and sustainability of East Coast farmed salmon.
A mass-mailing of press packets were sent to mainstream and trade newspapers and magazines in Atlantic Canada and the eastern United States, including foodservice and health and lifestyle editors, says Jamey Smith, executive director of the NAAC.
"[The East Coast Atlantic salmon industry] has never gone out and told our great story," says Smith. "The campaign is designed to tell the general public what great products we grow and our sustainability and commitment to community."
The council aims to dispel the recent misinformation in the mainstream press that farmed salmon contains high levels of polychlorinated biphenyls (PCBs). The NAAC notes that when consumption data is considered, the amount of PCBs consumed by eating farmed salmon is much lower than from other protein sources, including beef, poultry and pork.
More information about the NAAC and the health benefits of farmed salmon can be found at www.allaboutsalmon.com.