Supermarket promotions, chef partnerships central to Seafood Scotland’s Japanese strategy

Seafood Scotland has launched a promotional push into Japan, including a partnership with the country's largest supermarket chain, Aeon.

In late March, the chain held Scottish-themed tasting promotions at 90 Aeon stores., using Scottish Marine Stewardship Council-labeled mackerel for its in-house brand…


SeafoodSource Premium

Become a Premium member to unlock the rest of this article.

Continue reading ›

Already a member? Log in ›

Subscribe

Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500
None