Supermarket promotions, chef partnerships central to Seafood Scotland’s Japanese strategy

Published on
April 4, 2018

Seafood Scotland has launched a promotional push into Japan, including a partnership with the country's largest supermarket chain, Aeon.

In late March, the chain held Scottish-themed tasting promotions at 90 Aeon stores., using Scottish Marine Stewardship Council-labeled mackerel for its in-house brand…

Contributing Editor reporting from Osaka, Japan

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