The Global Aquaculture Alliance (GAA) announced it signed a memorandum of understanding (MoU) with Wuhan Lanesync Supply Chain Management Co., in which the two organizations will work collaboratively to cross-promote the GAA’s activities and to advance responsible aquaculture.
Based in Wuhan City, Hubei Province, China, Wuhan Lanesync handles purchasing, distribution, logistics, marketing, processing and other activities for more than 35,000 restaurants and hotels throughout China. The company operates more than 200 Xianzhilong retail outlets and seven warehouses with a combined annual purchasing power of more than USD 158 million (EUR 116 million). It strives to build innovative B2B2C e-commerce and information platforms in the cold-chain industry.
Wuhan Lanesync became a GAA governing member in early 2013.
As part of the MoU, GAA has been designated as a supporting partner of the Food Products and Ingredients Expo of China, which is organized by Wuhan Lanesync and scheduled to take place in Wuhan in March. GAA will be among the exhibitors and will play a role in the one of two conference programs running concurrently with the four-day exhibition.
Wuhan Lanesync will also assist GAA in connecting with Chinese foodservice operators and retailers and in promoting the GAA’s Best Aquaculture Practices third-party certification program to the Chinese marketplace.
In return, GAA will promote the Food Products and Ingredients Expo of China to its membership through its various communications vehicles and encourage seafood suppliers from beyond China to exhibit or attend the trade show.
