The Hellenic Aquaculture Producers Organization (HAPO), which owns the “Fish from Greece” certification standard, has launched a new website highlighting the transparency of the Greek Sea and the operating procedures of its 23 members.
HAPO said in a press release that the revamped website aims “to secure the social acceptance of Hellenic aquaculture brand.” It showcases HAPO and the collective “Fish from Greece” brand, and has been optimized for easy navigation with five thematic sections, including:
- HAPO: where visitors receive information on HAPO, the 23 Members, the concept of transparency key to brand communication, the private certification protocol for “Fish from Greece,” the commitment to sustainable development, and the support of local communities via CSR actions.
- Products: featuring “Fish from Greece” sea bream, sea bass, pagrus, meagre, and amberjack.
- Recipes: several recipes inspired by “Fish from Greece” products and developed by cooks are available to try.
- News: featuring news, events, activities, synergies, and more, all uploaded in real time.
- Network: where visitors can see facilities of Members pinned on Google Maps, and get a sense of the sector’s reach
Additionally, a members-only section has also been added to the website, which requires a special code for access. There is also an Italian edition on the website, complete with six informative videos from a two-day visit made by Italian influencers to HAPO members facilities, which resulted in 127 posts and stories being shared across social media, the organization noted.
According to HAPO, the website will be organically updated over time.
“The website will not be ‘completed,’ on the contrary, it will act as a live platform systematically updated and enriched,” the organization said. “In this demanding and challenging era, we expect your visit here to be a virtual refreshing plunge in the transparent Greek Sea and the Hellenic Aquaculture, which we are so honored to be part of, strengthen, and support.”
Photo courtesy of the Hellenic Aquaculture Producers Organization (HAPO)
