New aquaculture website focuses on education

By

SeafoodSource staff

Published on
February 6, 2011

The Pine Bluff, Ark.-based National Aquaculture Association (NAA) on Monday launched a website focusing on providing accurate, science-based information about the U.S. aquaculture industry and farmed finfish and shellfish.

The NAA website, www.thenaa.net, was designed to serve a variety of audiences and to help ensure that the public hears positive, upbeat messages about U.S. aquaculture from as many sources as possible.

Funded by the United Soybean Board, the site content is based on numerous discussions with retailers, chefs, foodservice professionals, nutrition educators and consumers. Strategies that can be used to help involve more individuals in educating the public about domestic aquaculture were a major focus in development of the site.

In addition to basic information for consumers and buyers, the site also provides specific information for retailers, foodservice operators, and chefs, including downloadable recipes and information sheets that can be used for retail and foodservice training programs. There is also a healthcare section on nutrition and a “Kids Korner” section to reach young consumers.

There is also a special section for NAA members only that includes postings of NAA Industry Updates and NAA Action Alerts and provides timely information on association and industry events, changes in federal regulations and other topics. It also provides information and printable materials to help NAA members promote and maket products.

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