To keep up to date with the latest personnel changes across the seafood industry, SeafoodSource is compiling a regular round-up of hiring announcements and other personnel-related shifts worldwide. If you have an announcement, please send it to [email protected].
–Ålesund, Norway-based cod farmer Ode announced the appointment of Anders Tofte Wilhelmsen to the role of commercial director.
The appointment comes as the brand seeks to expand internationally, the company said in a release.
Most recently, Wilhelmsen served as head of sustainability and marketing at seafood company Miralex; prior to that, he was group CMO at salmon farmer Cermaq.
Ode CEO and founder Ola Kvalheim said that Wilhelmsen would be key to a “new phase of growth” at the company.
“Anders will lead our efforts to develop differentiated products and markets, strengthen customer partnerships, and build a strong commercial platform that supports long-term and sustainable expansion,” Kvalheim said.
Kvalheim added that the company aspires to move into fillets and value-added processing, as well as strengthen its brand globally.
“This is about building more than a product – it’s about building a category,” he said. “Anders brings the experience, mindset, and ambition needed to help us shape the future of cod consumption.”
Ode said that it expected to exceed 11,000 tons of traceable cod production in 2025.
–Chris Orr is the new CEO of Scotland-based Associated Seafoods.
Orr made the announcement on LinkedIn. He formerly served as sales director at Lairg, United Kingdom-based salmon company Loch Duart, a role he called “an incredible chapter.”
"It’s an honor to lead a business that has built such a strong reputation for integrity, quality, efficiency, and innovation - values that I believe are not just words, but guiding principles for how we grow, adapt, and succeed together,” Orr said in the post announcing his new role.
“My vision as CEO is to strengthen what makes Associated Seafoods special: our dedication to excellence; our ability to innovate with quality ingredients; our goal to be better every day; and our belief that true success comes from working as one team. The seafood industry is evolving quickly, and I see tremendous opportunity for us to deliver even greater value to our customers, partners, and proud communities,” he added.
Associated owns three Scottish seafood producers: Lossie Seafoods, Moray, Seafoods, and Loch Fyne Oysters, which includes Hebridean Mussels, Morecambe Bay Oysters, and SeaSalter.
–The Shellfish Association of Great Britain named Emma Wooton as deputy to Chief Executive David Jarrad.
A twenty-five year veteran of fisheries, aquaculture, and seafood research and policy, Wooton has held leadership roles at ABPmer, the Marine Stewardship Council (MSC), Seafish, and Swansea University.
In a release, SAGB said Wooton is an expert in” shellfish aquaculture, fisheries management, policy development, certification schemes, stakeholder engagement, and shellfish health.”
She is also, the organization noted, an oyster farmer and practitioner of restorative aquaculture.
SAGB represents the British shellfish industry and provides support to members of the sector. It lobbies the government for causes on behalf of the industry, and promotes the sustainability and health benefits of shellfish to the public.
