Clackamas, Oregon, U.S.A.-based vertically integrated seafood company Pacific Seafood has announced that it has hired software company Schoox to manage its workforce learning and skills development program.
Pacific’s more than 3,000 employees will now have access to an internal education program on the Schoox platform that will help them grow their careers across various fields, including fishing, sustainable aquaculture, processing, and distribution. Schoox delivers AI-powered, mobile-optimized learning experiences for employees at all levels – from frontline workers to corporate leadership.
Pacific Seafood articulated its strong commitment to employee education in a release about the news.
“Schoox allows us to engage with our frontline team members in ways that weren’t possible for us in the past. We’re eager to launch Schoox and give our people the tools to take charge of their career paths, enhance their skills, and unlock exciting future opportunities for advancement,” Pacific Seafood VP of Talent and Culture Bill Hueffner said.
Schoox Founder and CEO Lefteris Ntouanoglou called Pacific Seafood a “growing, innovative company … that knows the positive impact learning and development can have on a business.”
Pacific Seafood grew from a seafood counter opened in 1941 to become the largest vertically integrated seafood company in North America. It is still family-owned and -operated, with Frank Dulcich, the grandson of the company’s founder, serving as president and CEO.
The company was accused in 2023 of engaging in Dungeness crab price fixing by Brand Little and Robin Burns, charges which were ultimately dismissed in May 2024 after a U.S. magistrate court judge ruled the suit insufficient to prove Pacific’s guilt. The plaintiffs in that suit recently filed a new lawsuit against Pacific Seafood and several other companies, and though Pacific pressed to have the case dismissed, a U.S. federal court has allowed it to continue for now.
A Pacific Seafood spokesperson told SeafoodSource on 21 January that a denial of the motion to dismiss does not constitute an endorsement of the new lawsuit.
“On this motion, the court is simply evaluating whether plaintiffs’ attorneys pleaded a hypothetical case under applicable legal rules – as opposed to whether any of those allegations are true or accurate, which they are not,” the spokesperson said.
More recently, as part of a campaign to double its size by 2031, the company debuted a brand refresh at the 2025 Seafood Expo North America. Its recent acquisition of Trident Seafoods’ Kodiak, Alaska-based processing facility is also a strategic step toward that goal, Pacific Vice President of Resource Sales and Processing Ashton Meier told SeafoodSource.
