Pacific Seafood debuted a brand refresh at the 2025 Seafood Expo North America (SENA) as the company continues to focus on its initiative to double the size of its business by 2031.
The initiative, which Pacific dubbed “Mission 31,” was launched last year by its executive team to continue driving its growth. In 2024, the company created operating teams with the specific skill sets needed to achieve its growth mission, Pacific Seafood Vice President of Resource Sales and Processing Ashton Meier told SeafoodSource.
“We hit the ground running at the end of 2024,” Meier said. “We have essentially three operating divisions inside Pacific Seafood now.”
Meier said the processing division of Pacific Seafood has different aspirations from some of the other divisions, and in 2025 and 2026, it will be focused on investing in its team members and creating a platform for growth on skill development and for attracting new talent.
“It’s something that I really think is a highlight for Pacific Seafood and is [the result of] the investment that we’ve done in our culture over the years,” Meier said.
Meier said the company sees big opportunities within the current marketplace, especially amid increasing consolidation. Its recent acquisition of Trident Seafoods’ Kodiak, Alaska-based processing facility was one of those opportunities, and according to Meier, it gives the company growth opportunities immediately.
He acknowledged that acquiring more processing capacity in Alaska amid a period of struggle for the state's industry is a “bold move.”
“It’s not secret to most that the seafood industry in Alaska has had a couple of bad years,” Meier said. “It’s not easy, and right now with all the turmoil around tariffs, some challenges on the sales side and the markets, and suppressed pricing that we’re experiencing now, it’s not a great time. But, at the same time, we have to figure out how we use this as an opportunity to be better, to get leaner, to get more automated in our processes, and essentially get more efficient.”
Meier said the downturn will not last forever, and doubling down on added capacity and efficiency will ...
