BioMar develops “Discover,” a sustainability and transparency smartphone app

Published on
July 3, 2019

BioMar announced the creation of a new smartphone app called “Discover,” a consumer-facing tool that traces the sustainability practices of aquaculture products.

The new tool was created as a part of the company’s 2018 Sustainability Report, which showcases BioMar’s focus on sustainable initiatives. The report, which is aligned with the United Nations Sustainable Development Goals, gives a complete, transparent look into the company’s operations, BioMar said in a release. 

“Sustainable Development is a continuous process, and we are now moving into a new phase where we can see new technologies melt together the physical, digital and biological worlds. We call it Sustainability 4.0,” BioMar CEO Carlos Diaz said in the BioMar 2018 Sustainability Report.

The new app will allow consumers to scan a QR code on products and get a variety of data on each product, including what sort of feed ingredients were used, what the carbon footprint of the product is, nutritional value, and more. 

“Behind Discover are several technologies and tools from BioMar’s BioSustain program that calculate and calibrate huge pools of data to spit out the most up-to-date and accurate information,” BioMar said in a press release. “As various conditions change including the feed recipe or raw material selection, so will the data.”

Norwegian salmon farmer Kvarøy is the first company to bring Discover Kvarøy to high-end retailers, according to BioMar. The tool has required multi-level value chain collaboration in order to collect the data needed to form a complete picture of the sustainability of products. 

“Sustainability is at the core of what we do and we want to continue to lead the acceptance and adoption of real change. We hope that providing transparency and traceability through Discover will help consumers in their decision-making process and give them some reassurance in their seafood selection,” BioMar Sustainability Director Vidar Gunderson said. “They will discover that not all seafood is made the same and they are able to make choices depending on what is most important to them, be it nutrition, the environmental impact, or even the origin of raw materials.”

Photo courtesy of BioMar

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