Cermaq has announced it has partnered with Labeyrie – a company with one of the leading brands of smoked salmon in France – on a blockchain project that will enhance the traceability of the two companies’ products.
The new project will allow customers buying Labeyrie’s salmon products that were sourced from Cermaq to quickly get information in text and photos on where it was farmed, what it was fed, and more traceability information. Cermaq has also partnered with IBM Food Trust, and is utilizing IBM cloud blockchain technology as its traceability solution.
“This is a new and exciting project, which puts a larger emphasis on transparency and traceability in all parts of our value chain,” Cermaq Norway Sales Director Brede Løfsgaard said. “This is something we as a company are very focused on, but also something we see that consumers want and expect.”
According to a Cermaq press release, Labeyrie has launched the traceability system for two of its Norwegian smoked salmon products. Customers will be able to scan a QR code included on the product packaging and receive information on the products. Information will include where the salmon was hatched, which facility it came from, how big it was when it was transferred to net pens, what its health was, what sort of vaccinations it received, and more.
“This project contributes to reassuring French consumers that the salmon they are purchasing has been farmed in a responsible and sustainable way, is healthy and nutritious, and comes from the beautiful, cold and crisp waters north of the Arctic Circle,” Løfsgaard said.
The IBM Food Trust has been working on creating a blockchain-based seafood supply chain traceability program. Earlier this year, the National Fisheries Institute and the Seafood Industry Research Fund announced a partnership with the food trust to create a blockchain-based record of food data.
Photo courtesy of Cermaq
