Esselunga embraces Friend of the Sea program

Italian retailer Esselunga is now selling trout certified by Friend of the Sea’s sustainable seafood certification program.

As part of a larger sustainability vision, the Italian retailer will ask Friend of the Sea to audit and certify all seafood products sold in its stores. Through a partnership, Friend of the Sea will extend its label throughout one of Europe’s largest food retailers.

“We have chosen to have Esselunga’s products assessed according to Friend of the Sea criteria since the project has grown in credibility and expanded its presence worldwide in 2008,” said a spokesperson for Esselunga. “We want to select our products only from certified and monitored sustainable sources, and Friend of the Sea can ensure this.”

Esselunga trout products  carrying the Friend of the Sea eco-label are now on the shelves in its Italian stores. The fish is from a trout producers cooperative in Trentino, Italy. The cooperative, known for its traditional small-scale production and environmental friendliness, has been certified as sustainable by Friend of the Sea.

Friend of The Sea’s certification scheme is the world’s only system that certifies both farmed and wild seafood products with the same seal of approval.

To date, Friend of the Sea has assessed more than 10 million metric tons of wild seafood and 500,000 metric tons of farmed products. Certified products include anchovies, caviar, clams, halibut, kingfish, mackerel, mussels, shrimp, salmon, sea bass, sea bream, squid, sturgeon, trout, tuna and turbot.  Fishmeal, fishfeed and omega-3 fish oil have also been certified.

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