Fresh off Metro deal, traceability firm seeks ‘traction’ in seafood

U.S.-based traceability firm Frequentz, which in March formed a strategic partnership with German retailer Metro to provide the company supply chain traceability with its food and drug offerings, is making inroads with the seafood industry.

Greg Seremetis, chief marketing officer, told SeafoodSource that the traceability field is extremely competitive with innovation cropping up “every day.” The company is based in Palo Alto, Calif., the “epicenter of technology,” he said.

“[Traceability] and intake perspective is what consumers are demanding,” said Seremetis, who added that the European market is further engaged in the issue than the U.S. market.

Illegal fishing, seafood fraud and food recalls, however, are becoming the “a-ha” moments that are prompting consumers to take a deeper look into the origins of the products they buy, particularly the goods they put into their bodies. Frequentz is already deeply entrenched in the pharmaceutical industry, and has a 67 percent of the global pharmaceutical traceability market, he added.

“In seafood, there are a lot of players across the spectrum and across the globe, and they need to be enabled with the right tools,” Seremetis said.

 

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