Scandinavian hotel group commits to sustainably certified seafood

Published on
March 29, 2017

Norwegian-owned Nordic Choice Hotel Group has obtained Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certification for all the seafood served to its guests at its hotel restaurants in Norway and Sweden.

Comprising five hotel chains in more than 200 locations, in 2015, Nordic Choice became the first hotelier in Scandinavia to have one of its branches earn MSC certification.

“For us, choosing responsibly is the only way forward. If we want to serve seafood in the future, we must let our restaurants offer the best options there are for our oceans: MSC and ASC. This gives our guests the chance to contribute to sustainable fishing and responsible aquaculture,” said Catherine Dehli, sustainability director at Nordic Choice Hotels.

According to the MSC, there are plenty of MSC-labeled products to choose from in Scandinavian supermarkets, especially in Sweden, where consumers can find more than 1,600 products with its eco-label. However, it is still difficult to choose MSC in restaurants, with this “bold move” from Nordic Choice representing “a push in the right direction.”

“Nordic Choice hotels are signature brands in the Scandinavian market. We are delighted to see that they have adopted sustainability as part of their brand identity and are committed to serving MSC- and ASC-certified seafood in their restaurants. Guests are served tasteful seafood dishes they can consume with a clean conscience,” said Barbara Janker, ASC’s commercial marketing manager for Scandinavia.

Contributing Editor reporting from London, UK

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