Premier Inn has become the world’s largest Marine Stewardship Council (MSC) certified national hotel chain, with a total of 635 locations now serving seafood with the blue MSC label.
All Premier Inn restaurant brands, including Beefeater, Brewer’s Fayre and Table Table, will feature the MSC “blue tick” on their menus.
As a result, an extra three million certified sustainable portions of fish and chips will be served across the United Kingdom, while the number of locations in the country serving MSC-certified meals will automatically increase by 27 percent, said MSC.
“It is becoming ever more important for the hospitality industry to operate a sustainable, traceable supply chain and it is something we have been focusing on for a while now. Our customers expect us to do the right thing, so we are immensely proud to have achieved MSC certification for our restaurant brands,” said James Pitcher, director of sustainability for Whitbread PLC, which owns the hotel chain.
“Whitbread is committed to sourcing products responsibly and we hope this will be a landmark step in helping set standards across the industry. The MSC’s certification and eco-labeling program enables everybody to play a part in securing a healthy future for our oceans.”
Overall, there are now more than 2,000 restaurant locations across the United Kingdom serving MSC-certified seafood.
