Young’s pushes industry to adopt coalition codes


SeafoodSource staff

Published on
October 6, 2014

British seafood company Young’s Seafood is calling for more organizations and companies to join its pledge to operate under a series of voluntary codes established by the Sustainable Seafood Coalition.

The coalition, made up of supermarkets, restaurants, fishmongers, suppliers, processors and industry representatives, established the codes in September based on a series of strict sustainability guidelines. The codes have attracted a wide range of support, including the backing of celebrity chef Hugh Fearnley-Whittingstall.

“We were involved in the early days of the Coalition, and are among the first to make the changes to our packaging,” said Pete Ward, deputy chief executive of Young’s Seafood. “It is great to see so many organizations getting on board, but this is just the start. Now we want to see more organizations signing up to make seafood labels clearer and committing to responsible sourcing.”

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