After big acquisitions last year, High Liner launches pollock-heavy foodservice line to start 2026

High Liner's new panko-breaded pollock strips
High Liner's new product line includes panko-breaded pollock strips, which the firm said can elevate bowls and salads and are ideal for convenience stores or quick-service restaurants | Photo courtesy of High Liner Foods
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Coming off a year in which it acquired retail seafood lines Mrs. Paul’s and Van de Kamp’s, Lunenburg, Nova Scotia, Canada-based High Liner Foods is rolling out new foodservice offerings to kick off 2026.

To start the new year, High Liner Foods has debuted a line of fully cooked seafood products for foodservice operators and distributors, heavily featuring pollock products thanks in part to funding from the Association of Genuine Alaska Pollock Producers’ (GAPP) Partnership Program.

High Liner’s new range includes two sandwich items: a Panko-Breaded Pollock Square and a Panko-Breaded Sandwich Portion, which High Liner refers to as “an operator's go-to for a signature fish sandwich, bahn mi, or wrap.”

The line also includes Panko-Breaded Pollock Strips and Garlic and Herb Lightly Coated Pollock Strips. Both options can elevate bowls and salads, High Liner said, adding that all of the new products are Marine Stewardship Council-certified, wild-caught, and high in protein.

"Our new line of responsibly sourced, fully cooked products opens up the opportunity for operators and distributors to offer consumers more of what they are looking for on their menus – new, elevated, and high-protein offerings that are quick, easy, and done perfectly every time,” High Liner Chief Commercial Officer Anthony Rasetta said.

High Liner said the offerings are ideal for convenience stores and quick-service restaurants because they are “unlike any seafood products currently available, are easy to prep, save time and labor, and are delicious.” They are specifically designed to provide an effortless back-of-house experience and dependable quality, as well as consistent, odorless, and easy heating at a competitive price point, the firm further explained.

The new product line aligns with some of the goals High Liner Foods President and CEO Paul Jewer outlined after his firm acquired Mrs. Paul’s and Van de Kamp’s last year.

“This is a highly strategic and compelling opportunity for High Liner Foods that will serve as a catalyst for further growth in the U.S retail market,” Jewer said in a release after the acquisitions. “By taking full ownership of these well established and respected brands, we will capture additional value for our shareholders and ensure a seamless transition for existing customers. We look forward to offering choice and value to an expanded portfolio of customers and consumers in the growing U.S market.”

The firm is also trying to start 2026 on a positive note, as the latter half of 2025 presented several challenges.

In Q3 2025, High Liner Foods realized sales earnings and volume declines, which the firm attributed to macroeconomic headwinds that included tariffs.

High Liner posted a 1-million-pound decrease in sales volume in Q3 2025, dropping to 55.8 million pounds from 56.8 million pounds in the same quarter of 2024, and its adjusted EBITDA dropped 29.3 percent to USD 15.2 million (EUR 13 million). While the company’s sales increased to USD 248 million (EUR 213 million) in Q3, its net income dropped 47 percent to USD 25.7 million (EUR 22 million).

Jewer said on a conference call in November that the macroeconomic headwinds the firm faced overshadowed progress it made on some of its initiatives.

“When I spoke to you in August, I highlighted the pressures from rising raw material costs and tariffs, as well as challenges associated with shifting and uncertain trade policies. Those pressures persisted in the third quarter,” he said.

Though tariffs played a factor in the quarterly decline, they weren’t the “whole story,” Jewer said.

"Several macro headwinds converged at once – the accelerating inflationary environment plus rising seafood prices particularly on cod and haddock, as well as consumer price sensitivity and a prolonged slowdown in foodservice,” he said.

The firm has not released its Q4 2025 financial report, and typically releases the information in February based on past results presentations

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