Bumble Bee, Chicken of the Sea prioritize convenience by launching new snack kits

Some of Bumble Bee's new products, including albacore packets and canned shrimp
Some of Bumble Bee's new products, including albacore packets and canned shrimp | Photo courtesy of Bumble Bee
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San Diego, California, U.S.A.-based Bumble Bee Seafoods has added 11 new products to its portfolio during National Seafood Month in October.

The new products are available at major grocery chains such as Target, Walmart, Albertsons, Ahold, Hannaford, Meijer, and Publix, as well as digitally on Amazon.

Capitalizing on the increasing success of convenience products, Bumble Bee is rolling out an Everything Bagel Seasoning Tuna Salad Snack on the Run! Kit, which is Marine Stewardship Council-certified. The kit includes a can of pre-mixed wild-caught tuna along with crackers and adds to Bumble Bee’s seven other Snack on the Run! tuna kit flavors, including Ranch.

“Everything we create is driven by what consumers value most: nutrition, flavor, and convenience that fits into real life," Bumble Bee Senior Director of Innovation and Insights Jeremy Zavoral said. "Our goal is to make it easier than ever for people to enjoy seafood in ways that are both practical and delicious.”

Bumble Bee is also launching its first flavored albacore tuna pouch: Wild-Caught Solid White Albacore Tuna in Lemon & Garlic flavor. 

“The mild-flavored albacore tuna creates a perfect canvas to showcase the bright burst of lemon flavor with savory garlic notes,” the company said.

Among several other moves, Bumble Bee has also brought back sardines into its portfolio after experiencing “overwhelming demand” to bring the fish back after discontinuing such products in 2021. 

Due to the demand, the company decided to launch ...


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