Burger King meets consumer demand with new Spicy Big Fish Sandwich

As a result of consumers craving more spicy options, Burger King announced its Spicy Big Fish Sandwich. The sandwich is a play off of the chain’s already popular Big Fish Sandwich and includes breaded Alaska pollock and a spicy sauce on a brioche bun.

“This fish season, we’re giving our guests a new way to savor the flavors they love,” said Eric Hirschhorn, chief marketing officer North America, Burger King Corp. “We listen to our guests and want to continually provide them with new seasonal options. Now they can choose between the original Big Fish Sandwich or opt to turn up the heat with our new Spicy Big Fish Sandwich — a real catch for fish fans.”

The Spicy Big Fish Sandwich retails for USD 3.96 (EUR 3.23) and is also part of the 2 for USD 5 (EUR 4) promotion, which gives consumers the choice between two sandwiches. Sandwiches currently on the two for USD 5 menu include the Big King Sandwich, Big Fish Sandwich, Original Chicken Sandwich and the Yumbo Hot Ham & Cheese Sandwich.




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