Camanchaca launches mussel campaign
Camanchaca of Miami on Wednesday announced the launch of an integrated marketing campaign for its Pier 33 Gourmet Mussels.
The "Mmmm—Memorable Meals in Minutes" campaign for the company's line of fully cooked, heat-and-serve frozen mussels will run from New England to South Carolina beginning 5 October.
The campaign highlights the line's restaurant-quality taste, ease of preparation and affordable price. It also communicates the product's high nutritional value.
"Mussels are recognized as a delicacy in many parts of the world. Here in the United States, retail frozen mussel sales are growing at a very fast rate. Based on IRI retail sales data in the 52-week period to June 14, 2009, frozen mussel sales grew nationally by 29 percent and volume grew by 33 percent — very impressive numbers for any industry segment," said Bert Bachmann, Camanchaca VP and general manager. "We are passionate about the opportunities for mussels in the U.S. market, and are investing to accelerate this growth by introducing consumers to the convenient, affordable and great-tasting way of enjoying gourmet quality Pier 33 Gourmet Mussels at home."
The mussels are available in four varieties: Butter Garlic, Tomato & Garlic, White Wine Sauce and All Natural as well as the new Mussel Meat in Butter Garlic sauce.
Pier 33 Gourmet Mussels are a rope-cultured product of Camanchaca S.A., a Chile-based family-owned seafood company founded more than 40 years ago.