Captain D’s posted its fifth quarter of positive same store sales increases, with 16 months of strong increases. The brand produced a record year in 2012, with a 9.2 percent same-store sales growth in company restaurants as well as a 7.5 percent increase in franchised restaurants.
The Nashville, Tenn.-based chain also achieved a new all-time average unit volume record for the year. The company partially attributes the increase to the brand being systematically rejuvenated with upgraded field and corporate talent, investments in new and core menu items, advancements in new restaurant equipment, a re-engineered operating line and the development of a new interior design.
“Our sales gains have been generated from capturing significant market share from our QSR competitors,” said Phil Greifeld, CEO and president. “Our Beach design remodel showcases a fresh, contemporary look and is driving double-digit sales growth. We will continue to implement this profitable program into other key markets.”
The company also said it will roll our a number of new initiatives in 2013.
“In 2012, we began filling out pipeline with compelling product platforms ranging from our new fire-grilled menu to a totally revamped 3-D kids program featuring several new items,” said Jonathan Muhtar, CMO. “All of this will be brought to life through our new, state-of-the-art menu boards which showcase all of our latest offerings. These investments are already impacting sales growth, but we are just getting started.”
