Jack in the Box, QSRs gear up for Lent


SeafoodSource staff

Published on
February 6, 2011

Jack in the Box on Monday became the latest the quick-service chain to introduce a fish sandwich in time for Lent, which runs from 9 March to 23 April this year.

For a limited time, the San Diego-based chain, which has more than 2,100 restaurants in 18 U.S. states, is offering a Fish Sandwich Combo Meal for USD 2.99.

Jack’s Fish Sandwich is made with two lightly battered Alaska pollock fillets topped with lettuce and tartar sauce and served on a warm sesame seed bun. The meal also includes a small order of fries and a small drink.

The restaurant is also offering Fish & Chips, which includes three fish fillets and a small order of fries with a side of tartar sauce and malt vinegar for USD 3.99.

“Our Fish Sandwich Combo is a filling meal at a great value, especially for guests looking for an alternative to burgers and chicken,” said Tammy Bailey, menu marketing and promotions VP for Jack in the Box.

During Lent last year, the chain launched a value-menu fish sandwich for USD 1.49, while Wendy’s and Long John Silver’s promoted gourmet-style fish sandwiches and breaded fish fillets.

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