Lobsters from Cuba promoted by Chinese gift box firm

Published on
November 3, 2016

Lobsters from Cuba are being marketed as a luxury theme by a Chinese gift box firm concentrating on the upper end of the Chinese market.

Huang Guang Shi Jia, a company that’s also known by its English name, Port Royal, is selling 550- to 600-gram lobsters from the Caribbean island nation (which has close political ties to China) at CNY 458 (EUR 68, USD 61) apiece.

The company is shipping the lobsters via ShunFeng Express, a Chinese dispatch company which also has its own online seafood business. Lobsters from Cuba are also being heavily promoted by Mr. Fresh, a unit of e-commerce leader Tmall, which focuses on imported food.

A relative newcomer to the gift business, Port Royal is likewise heavily promoting red grouper from the Philippines as well as king crab from Chile and golden scallops from Canada.

Port Royal also sells a 4-kg seafood gift box for CNY 898 (EUR 120, USD 133), which features a variety of sealed, 500-gram seafood packets, including black tiger shrimp from Vietnam, “Boston lobster,” salmon from Norway and mussels from New Zealand.

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