M&S lures tax-weary diners

By

SeafoodSource staff

Published on
April 9, 2009

McCormick & Schmick's Seafood Restaurants is luring tax-weary Americans to its 80-plus restaurants nationwide by offering dinner specials and tax-themed cocktails.
 
On 15 April, the Portland, Ore.-based seafood chain is offering its customers select dinner menu items for USD 10.40 (EUR 7.91) and a "Tax Relief Dining Certificate" good for USD 10.40 off their next dinner.
 
McCormick & Schmick's is also promoting its happy hour bar food, with menu items priced at USD 1.95 (EUR 1.48).
 
"We recognize tax time is stressful and that all American taxpayers need a break - this year more than ever before," said McCormick & Schmick's co-founder Doug Schmick. "We are very proud of our bars that have provided our guests with the best food, drinks and value for 30 years."
 
Like many chains, McCormick & Schmick's is struggling to maintain restaurant traffic during the economic downturn. Last month, the company reported a same-restaurant sales drop of 13.5 percent in the fourth quarter and 7.5 percent in 2008. It posted a fourth-quarter net loss of USD 73.4 million (EUR 58 million), compared to a loss of USD 1 million (EUR 791,400) during the same period in 2007.
 
McCormick & Schmick's has scaled back its expansion plans this year, limiting new restaurants to the two already open in St. Louis and Roseville, Calif.

Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500