MarketPlace IGA goes green

By

SeafoodSource staff

Published on
August 16, 2010

Add MarketPlace IGA to the list of Canadian retailers now offering sustainable seafood.

The Burnaby, British Columbia-based supermarket chain, which operates 37 independently owned and six corporate-run stores across the province, announced on Monday that it is carrying seafood species determined by the Ocean Wise program to be sustainable.

“With roots as a community-based retail market, MarketPlace IGA is responding to consumer demand for sustainable seafood,” said John MacNichol, VP of merchandising of parent company H.Y. Louie Co. Ltd. “Consumers looking for ocean-friendly choices can take comfort in choosing Ocean Wise-recommended products at our seafood counters.”

Vancouver Aquarium launched Ocean Wise in 2005 to help seafood buyers identify sustainable species and suppliers; the program has more than 360 partners. Its recommendations are based on the seafood-buying guides of organizations such as the Monterey Bay Aquarium’s Seafood Watch program and Sea Choice Canada.

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