Seafood, particularly from Alaska, is featured prominently on major U.S. restaurant chain menus – such as McDonald’s, Jack in the Box, and Taco John’s – during this year’s Lenten season, which runs from 5 March to 17 April.
McDonald’s heavily promotes its Filet-O-Fish sandwich, made from Alaska pollock, every Lenten season, but Jack in the Box’s limited-time Fish Sandwich, also made with Alaska pollock, has been a fan favorite year after year, too, Jack in the Box Vice President of Product Marketing and Culinary Innovation Anna Gabele told SeafoodSource.
“We’ve seen strong demand, and sales have remained steady, with growth in some markets,” Gabele said.
Compared to other seafood limited-time offers [LTOs], the crispy Alaska pollock sandwich performs well – especially during Lent when demand for seafood options is high, Gabele explained.
"It’s a smart addition to our lineup, giving guests more variety while reinforcing our commitment to fresh, crave-worthy choices,” she said.
Gabele said she believes Jack in the Box’s Fish Sandwich is successful because the pollock, supplied by Seattle, Washington, U.S.A.-based Trident Seafoods, is high quality and the price is right.
“Pollock remains one of the most affordable, premium whitefish options out there, which helps us serve up our delicious fish sandwiches – starting at just USD 2.99 [EUR 2.86] – without breaking the bank for our guests,” she said. “Pollock prices have seen some fluctuations due to factors like supply chain dynamics and global demand, but thanks to our strong supplier relationships and commitment to value, we continue to bring our guests a high-quality fish option at a price that makes sense.”
In addition to the Fish Sandwich, Jack in the Box is testing a Fish & Chips option at its restaurant in Bakersfield, California, U.S.A.
“Featuring our crispy, wild-caught Alaska pollock alongside classic fries, this test item brings a fresh twist to a fan favorite,” Gabele said.
Among other major chains …
