Mitch Tonks launches iPhone app


Steven Hedlund

Published on
November 21, 2010

Add British celebrity chef Mitch Tonks to the list of people and organizations who have launched iPhone applications to help consumers buy, handle and prepare seafood.

On Wednesday, the new app, dubbed “Eat Fish,” will be available to download on iTunes for GBP 2.99 (USD 4.76, EUR 3.50).

The app includes 27 recipes; information on more than 40 species, including flavor, texture, seasonality and sustainability; 17 videos displaying preparation techniques such as filleting a fish; and six step-by-step guides to the most commonly asked questions.

“I’m really excited about this app,” said Tonks. “My wish has always been to try to show how easy fish is to prepare and cook. If you like seafood as much as I do, I think you’ll love it.”

Tonk owns three seafood restaurants in the United Kingdom: Seahorse and RockFish Seafood & Chips, both in Dartmouth, and RockFish Grill & Seafood Market in Bristol. He is also a co-host of the TV show Mitch and Matt’s Big Fish and a consultant and ambassador for Young’s Seafood.

Also available as iPhone apps are the sustainable seafood buying guides produced by Monterey Bay Aquarium and Environmental Defense Fund in the United States and SeaChoice in Canada.

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