Netuno purchases 50 percent stake in Passion Foods, plans upcoming US brand relaunch

Published on
May 20, 2022
Fort Lauderdale, Florida, U.S.A.-based Netuno USA has acquired a 50 percent stake in Singapore-based Passion Foods, a value-added seafood brand geared toward the foodservice sector.

Fort Lauderdale, Florida, U.S.A.-based Netuno USA has acquired a 50 percent stake in Singapore-based Passion Foods, a value-added seafood brand geared toward the foodservice sector.

Netuno, which is one of the largest U.S. importers of snapper and grouper, purchased the stake from its longtime supplier LP Foods, which is a vendor of frozen and value-added seafood from several countries in Southeast Asia, including Vietnam and Indonesia, as well as Mexico.

Netuno President and Passion Foods Co-Owner Luciano Bonaldo said Netuno and LP Foods are planning a brand relaunch for Passion Foods in the U.S. market beginning at the 2022 National Restaurant Association show, taking place in Chicago, Illinois, U.S.A. from 21 to 24 May.

“As kitchens struggle sourcing labor, we offer a unique solution. Most of our products can be cooked from frozen in very little time while delivering a consistent experience to customers,” Bonaldo said in a press release. “For high-volume orders, we can customize our products, tweak recipes or create something exclusively for a customer.”

One-hundred percent of Passion Foods’ seafood is sourced from farms or fisheries with sustainability certifications or credentials, according to the company. The brand will be focused on premium value-added seafood products with an emphasis on quality, sustainability, and all-natural ingredients, Singapore-based LP Foods President and Passion Foods Co-Owner Emanuele Petz said.

“Our products contain sustainable seafood, all-natural ingredients, and require very little culinary expertise. Our chefs innovate so that consumers don’t have to,” he said. “With consumer trends consistently showing increasing demand for home-cooked meals, Passion Foods is poised to capture some of that market.”

Petz and Bonaldo said they are in agreement “the most-powerful value proposition the Passion Foods brand offers is its customizability.”

“We can customize any aspect of our products. Whether it’s private label for retailers or a signature sauce for a restaurant chain, we can do it,” Bonaldo said.

More details about the plans for the relaunch of Passion Foods in the U.S. market will be forthcoming at the NRA show, the company said.

Photo courtesy of Passion Foods

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