NFI warns retailers of Greenpeace ‘hypocrisy’


SeafoodSource staff

Published on
March 6, 2013

According to the National Fisheries Institute, Greenpeace’s annual seafood sustainability survey and ranking of U.S. grocers manipulates facts, has ulterior financial motives and uses self-serving tactics.

In response, NFI has launched an education initiative called “Your Pain, Their Gain,” which exposes Greenpeace as a “science-averse, marginalized organization that doesn’t care about helping retailers develop sustainable seafood policies — only fundraising to sustain its USD 700,000 per day operating budget.”

NFI said privately, retailers acknowledge that Greenpeace — by its own admission — does not endorse any seafood certification programs and is not active in Fishery Improvement Projects.  

The NFI campaign, hosted at, will include infographics, video and analysis. The site will feature case studies of high-profile companies in different industries that have continued to face Greenpeace confrontation ever after meeting its initial demands.

“This survey has nothing to do with sustaining the world’s oceans; it’s all about sustaining Greenpeace,” said Gavin Gibbons, NFI director of media relations.

“Greenpeace engages in what we call a cycle of abuse. It unilaterally decides to target businesses and make unrealistic, endless demands; harass employees and customers; appeal to donor generosity to thwart made-up crises; and claim victory when businesses capitulate,” said Gibbons. “Grocers are far better off communicating their sustainability efforts directly to their customers. Besides, no matter what they tell Greenpeace, it’s never good enough. Greenpeace will always criticize them.”

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