The line, part of the U.K.’s largest canned-tuna brand, includes Tomato Salsa, French, Mexican and Italian style tuna salads. The recipes were developed in conjunction with an independent nutrition expert to produce a range that is convenient and healthy.
Launching in stores this month, the product is packed in a 210-gram self-contained bowl with a fork and retails for GBP 1.99.
“The added-value tuna sector has experienced long-term year-on-year decline, primarily as a result of the high levels of inflation,” said Neil Brownbill, Princes marketing director. “As a brand leader, we spotted an opportunity to utilize our expertise in the market to deliver a range that addresses consumers’ desire for healthy, convenient products whilst also looking to drive value back into the added-value tuna market.”
