Pure Salmon launches new salmon brand in French supermarkets

Published on
August 3, 2021

Pure Salmon has announced the launch of a new brand, “La Petite Fabrique du Saumon Fumé,” in French hypermarkets and supermarkets.

The announcement was made via the company’s Linkedin, showcasing the new smoked salmon product in packaging indicating the product is sourced in Norway and Scotland.

Pure Salmon’s parent company, Singapore-based 8F Asset Management, raised USD 358.8 million (EUR 301 million) in 2020 to fund the construction of recirculating aquaculture system (RAS) facilities in Poland, Japan, France, and the U.S. The company first announced its plans to open a series of RAS facilities in February 2020. The company has since said it also plans to expand its RAS development into China, Southeast Asia, and Africa.

“Pure Salmon was created for the sole purpose of developing large-scale, land-based salmon farming. Our mission is to provide sustainable, environmentally friendly salmon production,” Martin Fothergill, a co-founder and partner of 8F Asset Management, told SeafoodSource last year. Fothergill passed away in March 2021 following an agressive illness. 

As part of the company’s ambitions to open RAS facilities around the world, 8F Asset Management purchased Krüger Kaldnes from environmental services firm Veolia in June. Krüger Kaldnes specializes in RAS technology, and has previously worked for some of the world’s largest fish-farming companies – including Mowi and Lerøy.

8F Asset Management said its goal is to produce a combined 260,000 metric tons of salmon per year globally across its planned RAS facilities. In January 2020, the company said it will build a European RAS facility in Bologne-Sur-Mer, France. Construction of the French facility was slated to begin in late 2020, but La Voix Du Nord reported in February 2021 that land for the facility had just been sold to the company.  

Photo courtesy of Pure Salmon/Linkedin

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