Rubio's fall menu favors langostino for price, flavor

Published on
October 9, 2018

Rubio's Coastal Grill, a large United States restaurant chain, is benefitting from keeping langostino lobster on its fall menu, thanks to both the shellfish’s flavor and affordability.

Carlsbad, California-based Rubio’s Coastal Grill, which operates more than 200 restaurants, began offering several langostino dishes on 3 October. Through 1 January, guests can order a Langostino Lobster Burrito or a Langostino Lobster Two Taco Plate for USD 9.99 (EUR 8.69). Langostino is also available in Rubio’s Surf & Turf Burrito and its Two Taco Plate for USD 9.49 (EUR 8.26).

“With regular lobster prices nearly doubling over the past year, langostino is a more affordable option not only from an operational standpoint, but for our guests as well,” Ralph Rubio, co-founder of Rubio’s, told SeafoodSource. “While smaller than traditional American and Spiny lobsters, langostino lobster meat maintains the bold, buttery flavors that our guests crave. It’s a way to enjoy premium seafood at a reasonable price.”

The wild, certified sustainable langostino is caught off the coast of Chile and is supplied by Red Chamber, Rubio said.

The seafood chain has been featuring langostino lobster as a seasonal dish during fall and winter for more than 10 years, and it is one of its “most anticipated limited-time offers of the year,” Rubio said. “We chose langostino lobster because its delicate texture and rich flavor is similar to lobster, but offered at a more affordable price point.”

Contributing Editor



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