Rubio’s Restaurants becomes the latest US chain to feature Argentine red shrimp
The popularity of Argentinean red shrimp continues to surge in the United States, as retailers and restaurants chains add the shellfish to their product mix and menus.
Advances in harvesting techniques, processing, and management have helped grow the sector's landings, allowing expansion and further penetration into markets around the world — most prominently, China and the United States.
Now, supermarket chains such as Lakeland, Florida-based Publix Super Markets, which operates 1,156 stores, are carrying the shrimp at a competitive price.
Rubio’s Restaurants, which operates more than 200 restaurants in California, Arizona, Colorado, Utah, Nevada, and Florida, is the latest to add the Argentine red shrimp to its offerings. Starting 3 January, the restaurant chain began featuring a Wild Argentinian Red Shrimp Bowl and a Wild Argentinian Red Shrimp Two Taco Plate.
“Grilled shrimp is one of our most popular seafood items, and we wanted to honor our guests by offering a new flavor experience with a special shrimp,” Ralph Rubio, co-founder of the San Diego, California-based chain, said. “Wild Argentinian Red Shrimp is bigger than regular shrimp, with a flavor and texture similar to lobster, so it complements Rubio’s signature flavors.”
After the shrimp is grilled, it is drizzled with a warm butter made from a blend of smoked paprika, sundried tomatoes, sea salt, garlic, and oregano.