Survey: 24% of UK consumers prefer variety


SeafoodSource staff

Published on
June 26, 2012

Nearly one-quarter of UK consumers would like to buy a wider variety of seafood, but they’re unsure how to prepare it, according to a new YouGov SixthSense survey.

The survey also found that less than half (42 percent) of UK consumers try to eat seafood at least weekly; 37 percent regard seafood as part of their meal repertoire; 18 percent prefer prepared seafood meals rather than cooking recipes from scratch; and 15 percent do not cook seafood at home but do eat out at fish and chip shops.

As for variety, 40 percent of UK consumers tend to buy the same seafood species each time, but just under one-third (32 percent) will try new varieties and products, if on offer.

“The fact that a significant minority of consumers would like to serve more fish but lack confidence in its use shows that there is potential for growth in this sector,” said YouGov SixthSense Research Director James McCoy. “As an increasing range of fish is becoming available in more prepared formats, both chilled and frozen, this may go some way to addressing the need for greater diversity. Although seafood is less popular it may simply be that seafood is not on the radar for many people to cook and eat at home.”

For the survey, YouGov SixthSense polled 2,014 UK adults online between the 25 and 30 April.

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