Tesco starts selling British tilapia
British tilapia is now being sold in leading U.K. supermarket chain Tesco. The Fish Co. is producing the fish on four fish farms across Yorkshire and Lincolnshire in northern England.
“There is a growing market for sustainably and ethically produced white fish, which we believe we can help fulfill,” said Hamish Bichan of The Fish Co. “Our fish are 100 percent U.K. produced and are not hormone treated. The quality-reared stock is fully traceable, GM-free as well as sustainable.
“By using feed supplied by Skretting, our customers have the reassurance that the feed is backed by assurance reports that give full details of the raw materials used,” Bichan continued. “Best of all, we always ensure that our tilapia is with our customers in 24 to 36 hours from harvest.”
The Fish Co. has built recirculation systems to help ensure the welfare of the fish. It is also using broodstock supplied by Netherlands-based Til-Aqua International.
Til-Aqua claims its rearing stock naturally produces all male fish.
The Fish Co., which currently produces 700 metric tons of fish a year, is also supplying scaled and gutted tilapia to caterers M&J Seafood, as well as fish markets such as Billingsgate and Birmingham.