Chicken of the Sea International on Wednesday announced the details of a TV show-inspired contest.
As part of an ongoing collaboration with "The Celebrity Apprentice" TV show, the San Diego-based company's Apprentice Challenge invites consumers to complete a marketing challenge in one of three categories: outline a new product concept; design a billboard promoting Chicken of the Sea's Healthy Selections or its pink salmon and albacore and light tuna cups; or design a viral campaign to employ on a social network.
All entries must focus on the health, nutrition and convenience attributes of the company's shelf-stable seafood products.
The grand-prize winner will be announced following a two-hour "The Celebrity Apprentice" episode in May and will receive a trip to the show's 10 May season finale, including round-trip airfare to New York and hotel accommodations. The program airs on NBC on Thursday night and stars real estate mogul Donald Trump.
"The Apprentice Challenge contest is another fun way for our company to offer consumers a chance to get creative, while learning more about the healthfulness of Chicken of the Sea's line of shelf-stable seafood," said John Sawyer, senior VP of sales and marketing. "Through our partnership with 'The Celebrity Apprentice' and by asking consumers to focus on Chicken of the Sea's key attributes in their entries, we will be able to further educate the public about the importance of eating seafood twice a week, while sending one winner on a fun-filled trip to New York City."
Contest participants must enter by 24 April, be registered Mermaid Club members and meet all eligibility requirements. Entries can be submitted at www.chickenofthesea.com or www.apprenticechallenge2009.com.
Chicken of the Sea was approached by NBC to provide show contestants with a marketing project. The project will be included in an episode and feature company executives.
