Uno’s lobster campaign ramps up


SeafoodSource staff

Published on
August 12, 2009

Uno Chicago Grill recently launched a TV ad campaign for its “Best of Summer” menu, featuring American lobster.

The promotion, “Best of Summer, Starring Lobster,” comprises five TV commercials featuring talking lobsters in humorous sketches. In one spot, two lobsters are trying to convince each other that the large pot they’re propped up against is for cooking corn on the cob, not them.

Each spot ends with a voiceover saying, “Lobster, we’ve got it an Uno,” and the tagline “Uno, way deeper than pizza.”

The LTO (limited-time-offer) menu includes five seafood choices, including a lobster roll, lobster sliders, a lobster wrap, lobster and shrimp scampi and Cajun blackened mahi mahi.

The promotion runs through 30 August.

“We are so much more than great deep dish pizza, and this new summer menu stays true to our core values of great food and beverage in a warm, inviting atmosphere,” said Uno CEO Frank Guidara. “In New England, summer means fresh seafood. The new campaign highlights a series of delicious new lobster dishes.”

Boston-based Uno Restaurant Holdings Corp. operates more than 200 company-owned and franchised restaurants in 29 states, Washington, D.C., Puerto Rico and five countries (Honduras, Kuwait, Saudi Arabia, the United Arab Emirates and South Korea).

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