US grocer’s new meal kits feature variety of seafood options
United States supermarket chain Raley’s new customizable meal kits include a variety of seafood options.
West Sacramento, California-based Raley’s, which operates 129 stores, said its new line of chef-created meal kits are unique because they offer several different types of meal solutions, including full kits, quick kits, creative kits, sides, and components.
The kits are also developed and supplied solely by the grocer, instead of a third-party meal-kit provider.
Last year, Raley’s also launched several prepared meals, including many featuring seafood. At the time, the Ready-To-Go seafood meals included: Salmon with Lentils & Orzo entrée, Lobster Mac & Cheese entrée, and a Shrimp Scampi mini meal.
Raley’s executives decided to launch the new variety of kits because, according to Nielsen research, more than 50 percent of shoppers want to be able to purchase components separately and build their meal, the retailer said in a statement.
“Additionally, consumers are looking for meal kits that emphasize fresh foods, health and nutrition,” Raley’s said.
Its six full meal kits include Salmon with Cilantro Yogurt Sauce, as well as five other dishes, such as Vegetarian Curry and Chicken with Red Wine Sauce. The kits, which feed between two and four people, range from USD 16.99 (EUR 14.89) to USD 19.99 (EUR 17.52).
Raley’s three new “quick kits,” which are intended to be paired with a rotisserie chicken (or fresh meat or seafood), include: Mole Enchiladas and Greek-style Pasta, and Sage Butter Gnocchi. The quick kits serve four people and retail for USD 14.99 (EUR 13.14) each.
Consumers can also choose seafood for Raley’s new “components” offering, which includes nine different sauces, eight whole grains and starches, eight vegetables, and meat or seafood. They range from USD 3.99 (EUR 3.50) to USD 4.99 (EUR 4.37) each.
“Our meat and seafood team can prepare both quick kits and components for customers,” Chelsea Minor, a spokesperson for Raley’s, told SeafoodSource. “The great part of Raley's meal kits are that customers can create different varieties, including our great options with our 100 percent sustainable seafood offerings.”
The kits were developed to ensure flexibility and let customers experience fresh cooking by following a recipe or exploring with components, offering a tailored approach to however the customer eats, the company said.
“We want to be the destination for our customers looking for a healthy, home cooked meal,” said Chef Evelyn Miliate, Raley’s Culinary Innovation Manager. “The kits include high-quality ingredients and offer great variety so your family doesn’t get bored with the same recipes.”
Customers can find the new meal kits in-store or online, with an option to pick them up at the store or have them delivered.