With Ash Wednesday comes seafood promotions


April Forristall, SeafoodSource.com assistant editor

Published on
March 8, 2011

With Ash Wednesday kicking off the Lenten season, quick-service chains, white-tablecloth restaurants and supermarket chains across the United States are spotlighting their seafood offerings over the next few weeks.

Quick-service seafood heavyweight Long John Silver’s is promoting its Seafood Feast for Lent, including Alaska pollock, shrimp and a crab cake for just USD 5.99, which is available through 24 April.

Jack in the Box in early February introduced a fish sandwich in time for the season, available until 23 April. The Fish Sandwich Combo Meal is priced at USD 2.99 and is made with two lightly breaded Alaska pollock fillets topped with lettuce and tartar sauce and served on a warm sesame seed bun. The fast-food chain is also offering Fish & Chips, which includes three fish fillets and a small order of fries with a side of tartar sauce and malt vinegar for USD 3.99.

Upscale seafood chain McCormick & Schmick’s is encouraging its chefs to create lunchtime specials during Lent, in addition to the fish dishes they already offer.

Restaurants aren’t the only ones promoting seafood for the Lenten season. Grocers are going all out, offering discounts this week on a wide variety of finfish and shellfish. Peasanton, Calif.-based Safeway is offering a variety of “Special Savings for Lent,” including fresh Alaska cod fillets for USD 4.99 a pound, Waterfront Bistro large cooked shrimp for USD 6.99 a pound, Waterfront Bistro medium raw shrimp for USD 4.99 a pound, lobster tails for USD 6.99, catfish fillets for USD 4.99 a pound and fresh rainbow trout for USD 3.99 a pound.

Hannaford Supermarkets, based in Scarborough, Maine, is highlighting previously frozen-at-sea haddock fillets for USD 4.99 a pound, large cooked cocktail shrimp for USD 7.99 a pound, wild sockeye salmon fillets for USD 8.99 a pound, Boston Chowda Co. Frozen Seafood Chowder for USD 4.99, jumbo shell-on shrimp for USD 7.99 a pound, 20/30-count dry sea scallops for USD 12.99 and Sea Cuisine encrusted seafood entrees for USD 3.99.

King Soopers is carrying tilapia fillets for USD 5.99 a pound, 31/40-count frozen large white shrimp for USD 4.99, snow crab clusters for USD 6.99 a pound and StarKist chunk light tuna at two for USD 1.

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