Seafood brand Morey’s has rolled out new frozen variety packs exclusively at Sam’s Club, catering to rapidly growing wholesale club shopping in the U.S.
The St. Simon’s Island, Georgia, U.S.A.-based frozen seafood supplier, owned by Rich Products Corp., recently launched a Fish Variety Pack, which includes Atlantic Salmon Steakhouse, Wild Alaskan Flounder Garlic & Herb, and Tilapia Blackened, along with a Shrimp Variety Pack that features Teriyaki Shrimp, Garlic & Herb Shrimp, and Citrus Mango Shrimp.
"Today's shoppers are looking for greater value, convenience, and flexibility, especially when it comes to stocking their freezer with high-quality seafood. Variety packs give families the opportunity to enjoy different seafood options without purchasing multiple individual products, making it easier to serve a range of tastes while maximizing value,” Rich Products Director of Brand Marketing for Frozen Retail Brands Kelly Rabinowitz told SeafoodSource.
Wholesale clubs are a natural fit for this type of product, Rabinowitz said, because consumers visit them to buy in bulk and discover products that simplify meal planning.
“We’ve seen continued interest in premium frozen seafood in the club channel, and we're excited to expand our presence with products that meet those evolving shopper needs,” she said.
Morey’s Fish Variety Pack includes six 5-ounce portions and retails for USD 19.47 (EUR 17), while the Shrimp Variety Pack includes three 8-ounce portions and retails for USD 14.47 (EUR 12.71).
The variety packs are designed for grilling, quick weeknight dinners, and casual entertaining, the company said, adding that they offer multiple flavor profiles in a single purchase, “bringing more flexibility and discovery to the frozen seafood aisle.”
The products are pre-marinated and ready to cook, letting consumers create flavorful seafood meals with minimal prep, Morey’s said.
According to foot traffic analytics platform Placer.ai, warehouse clubs like Sam’s Club “are sustaining visit growth despite macro uncertainty, underscoring the strength of a clear value proposition in a price-sensitive environment.”
“Warehouse clubs continue to benefit from their strong value proposition … and elevated fuel prices are adding another tailwind, driving increased traffic to wholesale club gas stations,” Placer.ai said.
