Kaiyang World Seafood reports lower profits after marketing splurge

The difficulty of making a profit while taking market share in the Chinese seafood business was underlined by the recently reported annual financial results of a Dalian-based firm with a major online presence as well as a network of traditional shops to distribute imported and local seafood. Kaiyang World Seafood Co., which sells product caught by China's African fleet and imports from Chile and Europe, saw revenues rise 67 percent to CNY 320 million (USD 44.8 million, EUR 41.6 million) in…


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