Rich Products focuses on Morey’s, SeaPak growth after selling distribution business

Rich Products' new Beer Battered Flounder Strips.

Rich Products will continue to focus on growing sales in its consumer products division, which includes the SeaPak and Morey’s brands, after selling its Morey’s seafood distribution business.

In late December, Rich Products closed on a transaction to sell the distribution component of its Morey’s business – including its facility in Plymouth, Minnesota, U.S.A., – to Eddie M’s, a company led by Jordan Mazzetta, Rich Products Senior Vice President of Category Units Jim Motos told SeafoodSource.

The company is highlighting innovation for both of its seafood brands. Rich Products recently launched SeaPak Budweiser Beer Battered Flounder Strips, the latest in its Budweiser Beer Battered collaboration line  …

Photo courtesy of Rich Products

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