In light of the current COVID-19 pandemic, BluGlacier has accelerated the rollout of its new corporate wellness branding initiative, unveiling phase one of the venture on 31 March.
BluGlacier said it aims to bring immediate value to the many U.S. citizens isolated in their homes as part of a national effort to contain the spread of the deadly coronavirus through the early launch of its new website. Along with the website, the company is introducing a new brand, logo, and tagline (“Eat Blue, Live Vibrantly”) – all of which highlight its strong wellness pillar, BluGlacier said in a press release. All the items are intended to “raise awareness on a consumer level of the company, its products and sustainable aquaculture practices,” the company explained.
The revamped website, which went live on 31 March, features several wellness initiatives underway by BluGlacier, as well as educational blog posts, tips, and community involvement opportunities. There is also a Recipes section on the new site showcasing entrees and main courses courtesy of celebrated chefs who are “dedicated to bringing comfort at home during the self-isolation period,” BluGlacier said.
“We realize the importance of wellness and transparency now more than ever. As our globe faces a new reality, we wanted to be a continued resource and encourage people to make healthier choices and cook at home,” BluGlacier Chief Marketing Officer Evelyn Torres said.
All components included in the company’s corporate wellness branding endeavors seek to encourage healthy lifestyle choices and reflect BluGlacier’s commitment to the end-consumer, according to CEO Sebastian Goycoolea.
“Our new positioning aligns with our mission to disrupt the industry and approach food as a wellness tool. Salmon is not only a healthy source of protein and omega-3, but it’s also easy to cook and integrate in a healthy diet,” Goycoolea said. “The fresh look and feel of BluGlacier along with our new tagline echo our commitment to sustainability, wellbeing and innovation and gives our customers a sense of commitment to become a part of their lifestyles.”
The company, which is considered as “one of the first in the industry to develop a targeted B2C strategy,” seeks to use its rebranding “to transcend the distributor model and allow for the brand to become a recognized source of healthy nutrition across the U.S.,” it said.
Despite reduction in passenger flights, BluGlacier said it has “been working around the clock” to ensure it can continue to help feed the North American market.
“Most fresh salmon reaches the United States as cargo on passenger flights, so to ensure the supply chain keeps running, BluGlacier is working with major airlines who are willing to transition passenger flights to Miami into cargo flights to support the supply chain. While COVID-19 will slow production, BluGlacier has plans in place to ensure they meet the consumer demand for nutritious protein during this pandemic,” the company said.
Photo courtesy of BluGlacier/Facebook
