Good Catch has revealed the Long John Silver’s fast-food restaurant chain is testing the company’s plant-based fish analog in sandwiches as part of a limited test-run.
Long John Silver’s is based in Louisville, Kentucky, U.S.A. and operates more than 700 restaurants across the United States. It will trial Good Catch's Plant-Based Breaded Fish-Free Fillet and Plant-Based Breaded Crab-Free Cake products at five California and Georgia locations.
"We're excited to propel change in quick service restaurants by teaming up with Long John Silver's," Gathered Foods CEO Christine Mei said in a press release. "With the plant-based seafood sector expected to grow twelve-fold in the next 10 years to USD 1.3 billion [EUR 1.1 billion], there's room for dramatic growth."
This is LJS's first plant-based seafood analog offering. The limited-time offering will begin on Monday, 19 July.
“We love it when fast-food companies step up to do better. We’re so excited to partner up with Long John Silver’s for a trial run of plant-based seafood on [its] menu,” Good Catch said on Twitter on 19 July.
Good Catch has had a busy month in July, after it set up “Ourway” food vans in front of Subway restaurants in London in the U.K. and New York City and Austin, Texas in the U.S. “in a bid to motivate consumers to encourage Subway to go fish-free for good.” The vans offered Good Catch’s plant-based fish fillet analog sandwiches.
On 15 July, Subway issued a cease-and-desist letter to Good Catch, alleging its “Ourway” logo is confusingly similar to Subway’s logo, which is likely to mislead consumers into believing Good Catch and its products are affiliated with, or approved by, Subway, the sub restaurant chain said in the legal letter Good Catch posted on Instagram, per Totally Vegan Buzz.
“Given your public statements, there can be no doubt that your company selected the infringing Ourway mark to target Subway consumers and trade on the Subway brand,” the letter said.
The letter asks Good Catch to confirm that it will cease and desist from using the mark and remove it from all social media posts.
Subway did not respond to SeafoodSource’s request for comment.
However, the company and its CEO confirmed that it uses 100 percent real tuna and said that the DNA testing utilized by a lab in a recent New York Times report – which was unable to identify tuna within the chain’s sandwiches – is not accurate for canned or processed tuna.
“I say follow the science, and if you follow the science, once tuna is cooked, its DNA becomes denatured, which means when you go to test it, you can't tell one way or the other,” Subway CEO John Chidsey told CNN.
Photo courtesy of Long John Silver's
