New Zealand King Salmon Co. is expanding its presence in the United States with its retail line of premium wood-roasted salmon.
New Zealand King Salmon, the world's largest aquaculture producer of the premium King salmon species, said in a press release that its wood-roasted salmon range can now be found in Amazon and Safeway stores in Maryland, Virginia, and Washington, D.C., as well as in select supermarkets and specialty retailers in New York, New Jersey, and Connecticut.
The company said that American consumers can now enjoy ready-to-eat roasted King salmon fillets in four flavors, including Wood Roasted New Zealand Beech, Wood Roasted Mixed Pepper & Spices, Wood Roasted Sweet Chili and Lime, and Double Manuka, which is roasted with Manuka wood and glazed with New Zealand's famed Manuka honey.
Launched in New Zealand in 2012, the Regal Wood Roasted King Salmon has shown strong sales growth, according to New Zealand King Salmon North America Vice President Michael Fabbro.
"With virtually all Americans cooking at home now, our Wood Roasted Salmon delivers on extraordinary taste and quality with little effort,” Fabbro said.
At a price of USD 9.99 (EUR 8.48), the salmon products come in 3.5-ounce packages located in supermarket refrigerator cases, the company said.
New Zealand King Salmon is also donating 10 percent of all of its Amazon sales to World Central Kitchen, a charity organization found by Chef José Andrés, until 30 September.
The company said it raises its salmon in the pristine and fast-flowing sea waters of the Marlborough Sounds, above New Zealand's South Island. It boasts of being the largest salmon company in New Zealand and its Ora King salmon brand, sold almost exclusively to restaurants, “is prized by top chefs including Daniel Boulud, Stephanie Izard, and Dominque Crenn,” the company said.
Recently, the firm announced that it had been nominated as an NZ Food Hero as part of the 2020 New Zealand Food Awards for donations of salmon to healthcare workers during the lockdown.
