Young’s revamps packaging to reach younger consumers

Published on
February 12, 2020
Young’s Seafood revamp of packaging across all of its core range signals a move to reach younger consumers. The Grimsby, United Kingdom-based frozen seafood supplier said the redesign across its GBP 62 million (USD 80 million, EUR 73.6 million) core product range “represents further investment into the Young’s brand for 2020, following its successful launch of the multi-million pound ‘Masters of Fish’ advertising campaign.” Launched in early January, Young’s Masters of Fish campaign showcases…
Contributing Editor



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